Since day one, Outer has been on a mission to inspire people to spend more time outside. It began with the perfect place to sit and gather. The Outer Sofa exceeds every expectation. It’s as comfortable as your bed, as stylish as your indoor furniture, and as durable as your camping gear. But they didn’t stop there.
They’ve expanded their product lineup to include coffee tables, outdoor rugs, throw pillows, a multi-functional fire pit table, and there’s always more in the works. Every product upholds the same tenets as their first sofa: sustainably made, functionally and materially innovative, built to last (even in extreme weather), and has a timeless, versatile aesthetic.
Their phenomenal products and eco-friendly practices are just the beginning. To take the innovation a step further, Outer also pioneered the next generation of retail. Find out everything about this groundbreaking new model called Neighborhood Showrooms.
Outer’s Neighborhood Showrooms invite shoppers to visit real Outer customers’ homes. Shoppers can see, touch, and sit on Sofas and explore other Outer products in yards and on patios of neighbors who use them every day. No sales-y pressure, just real customers sharing their experiences.
This connection, mixed with the excitement of reclaiming our outdoor spaces during the pandemic, has prompted an explosion of new Neighborhood Showroom openings. Outer now boasts over 1,000 real-life customers active in their Neighborhood Showroom program, opening their homes — physically and digitally — for viewings, from Boston to Seattle, Miami to Los Angeles. This makes Outer the largest peer-to-peer showroom platform in the United States.
“The way people shop is evolving,” says Outer CEO and Co-Founder, Jiake Liu. “Our Neighborhood Showroom program is not only the next generation of retail, but also a way for people to re-engage with their communities and neighbors. We are thrilled to give people an opportunity to connect and enjoy the outdoors together.” You can learn more from Jiake Liu about how he created Outer on the Stairway to CEO podcast, Episode 13: Inner Strengths and Outer Bounds.
Leveraging existing homes and outdoor spaces means they don’t waste resources maintaining a brick-and-mortar retail presence. Using existing infrastructure is one way they further their mission to reduce their environmental impact.
Visiting Showrooms is easy. All you have to do is find a location near you, select a time to connect that works for you and the Host, then get acquainted with Outer’s innovative, durable, and extremely comfortable furniture. Or peruse Showrooms across the country online to gather inspiration from a variety of outdoor spaces and lifestyles.
With Showrooms’ rapidly growing presence around the country and beyond, they’re bound to have one open — or opening soon — in a neighborhood near you. You can learn more about their innovative products and retail practices at LiveOuter.com, and get $200 off by using STAIRWAY200 at checkout!
Written in collaboration with Outer, a venture-backed outdoor furniture brand based in Santa Monica on a mission to build a community around outdoor living, one backyard at a time.
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