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In This Episode You’ll Hear About:

• (3:40) More about Arber, a plant wellness company providing gardeners with the safest and most effective products for their indoor and outdoor green spaces
• (4:30) What it was like growing up in Vancouver, Canada as the oldest of three, always growing up in nature, and how that brought her full circle to Arber
• (7:30) One of her very first jobs working at a bed and breakfast working under a small business, and how working in this environment gave her the idea of entrepreneurship
• (11:09) How she was working in private equity when she got the motivation and passion to support female entrepreneurs and launched a digital accelerator to help bring together a community of female founders and investors
• (15:45) How the idea for Arber came about, how she was looking for a brand in the nontoxic garden space and it made her realize the need for something new
• (20:16) How she validated the concept of Arber, and began looking at it globally 
• (23:00) How she began fundraising early on so she could get to launch and build the brand with a small team to grow distribution, and how they worked to tackle retail sales
• (29:40) She talks about the products, the four different types, the manufacturing process, and why branding was so important
• (35:00) The challenges she faced in building a seasonal business and building a team
• (44:00) How she keeps stress down and gets excited to stay motivated to keep building
• (49:00) What’s next for Arber with new launches in store and new product lines
• (51:00) The final advice she has for other entrepreneurs 

To Find Out More:

https://growarber.com/ 

Quotes:

“I feel like my personality has always been very much wanting to own and control my own destiny in an entrepreneurial way.”

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“The energy of creating your own thing and controlling your own destiny and seeing the passion that the entrepreneurs had around their products and their projects was a huge inspiration for me.”

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“When you build something, they will come.”

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“I couldn't find anything as a consumer that I really identified with”

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“As a smaller brand, you really don't wanna be too top-heavy from a resource planning cost-wise.”

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“If you do take on capital really focus on the core assets that you need out of that, or the core skill sets you need to leverage it in a big way.”

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“Setting those longer-term goals and then setting the path towards it and making sure that you check out and reset every once in a while is key.”

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“I think surrounding yourself with other entrepreneurs is honestly the best thing that you can do. Getting yourself involved in those communities is such a fabulous way to continue to test your ideas and bounce ideas off people.”

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“Surround yourself with a good community.”